PR typical subjects
Trade press editors want to receive your news stories for their editorial columns and there are many subjects suitable for press release coverage including:
NEW PRODUCTS
Covering products, equipment, materials and processes including upgrades and modifications. Most journals carry information under this heading.
PERSONNEL NEWS
Staff changes including appointments, obituaries, etc. Institute journals are particularly interested in this information.
FINANCIAL
Company affairs, annual reports, chairman's statements, profit forecasts, dividends, new issues, etc.
TRADE LITERATURE
Reviews of manuals, catalogues, leaflets, bulletins, etc.
LETTERS TO THE EDITOR
Covering items of interest to a publications' readership.
BOOK REVIEWS
Covering books on general sale to the public as distinct from trade literature.
FORTHCOMING EVENTS
Meetings, conventions, exhibitions, general diary information.
CONTRACTS
Projects, tenders, contracts awarded, etc.
INDUSTRIAL FILMS
Reviews or news of industrial, business or educational films.
ENTERTAINMENT
Particular to theatres, clubs, etc, including publicity openings.
GENERAL NEWS
On companies, including expansions, dealer appointments, future plans, etc.
FEATURE ARTICLES OR CASE HISTORIES
Lengthier articles covering applications or problem solving installations. Usually offered as an exclusive to one publication where more expansive coverage would be allocated.