PR typical subjects

Typical subjects for PR coverage

Trade press editors want to receive your news stories for their editorial columns and there are many subjects suitable for press release coverage including:

NEW PRODUCTS

Covering products, equipment, materials and processes including upgrades and modifications. Most journals carry information under this heading.

PERSONNEL NEWS

Staff changes including appointments, obituaries, etc. Institute journals are particularly interested in this information.

FINANCIAL

Company affairs, annual reports, chairman's statements, profit forecasts, dividends, new issues, etc.

TRADE LITERATURE

Reviews of manuals, catalogues, leaflets, bulletins, etc.

LETTERS TO THE EDITOR

Covering items of interest to a publications' readership.

BOOK REVIEWS

Covering books on general sale to the public as distinct from trade literature.

FORTHCOMING EVENTS

Meetings, conventions, exhibitions, general diary information.

CONTRACTS

Projects, tenders, contracts awarded, etc.

INDUSTRIAL FILMS

Reviews or news of industrial, business or educational films.

ENTERTAINMENT

Particular to theatres, clubs, etc, including publicity openings.

GENERAL NEWS

On companies, including expansions, dealer appointments, future plans, etc.

FEATURE ARTICLES OR CASE HISTORIES

Lengthier articles covering applications or problem solving installations. Usually offered as an exclusive to one publication where more expansive coverage would be allocated.