PR Services
In over 30 years of business, we have seen many changes and been involved in just about every form of promotion imaginable, but still consider the most cost effective form of promotion to be the distribution of press releases. This activity will take advantage of the editorial columns and on-line versions of the trade and technical press. We have written thousands of press releases on behalf of our clients, all of which have been published, with varying degrees of coverage and reader response, depending upon the subject matter. By clicking the link opposite you can see some recent results for client press release distributions.
For companies wanting to run an advertising campaign alongside their PR activity, we can also deal with this. See our Advertising page for further details.
OUR TECHNICAL EXPERTISE
As engineers by trade, our copywriters have extensive experience writing on products within industrial and technical markets so they should be able to provide a draft article on which you do not need to spend too much making technical text changes. Our aim is to make your life as easy as possible by understanding your needs and creating a text fully outlining your product/service. Click the link opposite to see the typical areas of business and industry that we feel at home covering.
SUBJECTS FOR PRESS RELEASE PROMOTION
You may not think that you have anything newsworthy on your products and services to warrant the distribution of a press release. We hear this a lot from clients but when we talk to them and find our what is happening with the Company, there are invariably plenty of suitable subjects. Trade press editors are keen to receive your news on the latest products, personnel changes, forthcoming events etc. Click the clink opposite to see a list of typical subjects for press release coverage.
DISTRIBUTION
The distribution list for your release will be individually selected from our media database, containing thousands of trade journals, magazines and newspapers. Distribution will also be made to relevant e-zines and on-line publications, meaning you can obtain instant internet coverage. In general a typical press release has been generating a minimum of eight on-line entries, all of which drive traffic to your website and the extra in-bound links help to boost your own website's search engine ranking.
LOOKING TO TARGET EUROPE?
Although most of out clients tend to target the UK, we can also circulate press material throughout Western and Eastern Europe and maintain a database of all European based publications and e-zines. Worldwide circulation is also available on request.