 |
PR Services |
In over 30 years of operation, we have found the most cost
effective form of promotion is to circulate press releases.
This activity will take advantage of the 'free publicity'
potential of the editorial columns of the trade and
technical press and need not entail any support advertising.
We have written thousands of press releases on behalf of
our clients, all of which have been published, with varying
degrees of coverage and reader response, depending upon the
subject matter.
We are so confident in the service we provide that we can
offer a FULL REFUND if we don't generate you any press
coverage or even work on a PAYMENTS BY RESULTS basis, where
you only pay for editorial coverage obtained and/or
enquiries received. If cash flow is a problem, you can take
advantage of our STAGE PAYMENT offer, where the cost of your
promotion is spread over a ten month period.
Our separate ‘Targetted Promotion’ leaflet gives further
details on this service.
 |
FIXED PRICE PR PACKAGE
Companies who would like to promote, but find the
financial commitment of conventional advertising to
be too great, should take a look at our Fixed Price
PR package. We will prepare appropriate text, print
onto client letterheads, supply photographs from
digital image, make-up and distribute to a computer
matched selection of the media (up to 100 journals),
a standard press release for a fixed price of only
£621. This also includes circulation to relavant
on-line (e-zine) publications and the material will
be hosted on the Enterprise Marketing website for a
minimum of 6 months.
This offer represents a saving of between 25 and
50% from our normal commercial terms. |
|

|
PAYMENTS BY RESULTS PR SERVICE
As there can never be any guarantee that material
will be published, some companies are initially
reluctant to ‘risk’ this form of promotion. We claim
to have never issued a press release that has not
been published, and are therefore confident enough
to provide our service at NO CHARGE if we cannot
obtain results. We will distribute a standard press
release to a computer matched selection of the media
at NO CHARGE. We would, however, then expect
companies to enter into a contract to pay for the
results obtained from the promotion. The results as
a method of charging would be based upon press
coverage obtained, inquiries generated and possibly
as a percentage of new business generated.
NO results NO cost, a true test of our
performance. |
 |
FULL
REFUND OFFER
For companies looking for a minimal risk
opportunity, we have introduced the Full Refund
guarantee. This involves work undertaken on our
normal commercial terms, but with the opportunity
for a full refund if we do not obtain any press
coverage within a reasonable period. For our Full
Refund package we will prepare an appropriate
standard press release text, print, collate and
distribute to the media (up to 100 journals), for a
fixed price of £915. In the event that no press
coverage is obtained within a reasonable period (at
least 6 months) from the date of press release
distribution, then a full refund of money paid for
this service (ie £915) would be made.
A money back guarantee with a limited commercial
outlay. |
 |
TRIPLE PR PROMOTION
This offer has been introduced to help
companies who want to promote more heavily to
generate new business, but are unable to justify the
initial costs involved in a more active PR campaign.
Under the Triple PR Promotion package we will
undertake the preparation and distribution of three
standard press releases in as short a time scale as
is practicable. The cost of this exercise is £2010
to be paid for over a 10 month period (£201 per
month), which has the effect of limiting the cash
flow commitments to a manageable level per month.
A mini campaign with PAYMENT SPREAD over a 10 month
period. |
|

|
EXHIBITION PRESS PACKS
For companies taking part in major exhibitions, it
is of paramount importance to take full advantage of
the potential offered by the editorial columns of
the trade press in both the pre-event preview and
post-event reviews that are published. As a special
rate for exhibitors, we will prepare and distribute
a press release on your exhibition activities. Two
further individual press releases covering specific
products or company activities also to be prepared
and subject to a similar full trade press
distribution either before or after the exhibition.
Further copies are then printed, collated and bound
together as ‘press packs’ for delivery to your
company or direct to the exhibition press room. All
of the above would be undertaken for a total price
of £2220, with payments spread over a ten month
period (£222 per month). Additional press releases
can be incorporated for companies who require a more
comprehensive exhibition presentation.
Get full advantage from your national exhibition
activities combined with spread payment plan. |
 |
NO
CONTRACT CAMPAIGN
This is based on our initial Ad Hock starting price
for a single standard press release, with each
following press release then progressively reduced
in price by 2.5% from the previous item, and so on
until a maximum of 20 press releases have been taken
or a maximum time period of 2 years has elapsed.
The more press releases you do, the cheaper they
become without the commitment to any long term
campaign. |
|
|
|