Some results from recent PR distributions
During 2010, client press releases were averaging over 8 entries within the printed press with an estimated equivalent advertising value of £6,400 per press release.
In addition, each press release also averaged 14 online entries on different commercial websites. This coverage helps drive traffic to client websites and increase the search engine visibility for client products/services. It also helps increase the overall search engine ranking of the client site due to the additional in-bound links generated.
Some examples of recent client PR coverage
Press release for a supplier of compressed air equipment on a range of air cooled chillers for water and other process liquids
Printed press coverage obtained within 13 journals
Estimated equivalent advertising value: £11,985
Additional on-line coverage of 15 different commercial websites
Press release for a specialist supplier of sealing products on them being appointed UK distributor for a major polymer company
Printed press coverage obtained within 12 journals
Estimated equivalent advertising value: £8,215
Additional on-line coverage of 12 different commercial websites
Press release for a hoist, winch and crane manufacturer detailing a crane installation on an offshore rig in the North Sea
Printed press coverage obtained within 12 journals
Estimated equivalent advertising value: £8,695
Additional on-line coverage of 14 different commercial websites
Press release for a specialist thermal and acoustic insulation manufacturer on a new range of ductwork insulation
Printed press coverage obtained within 10 journals
Estimated equivalent advertising value: £6,710
Additional on-line coverage of 17 different commercial websites